Released on = August 30, 2007, 6:07 am

Press Release Author = txtNation

Industry = Telecommunications

Press Release Summary = With the imminent upgrade from 5.0 to 5.1 of the now
Multi-Award Winning Control Panel from txtNation, we are left asking the question -
how is the system developed and how is it thought of.

Press Release Body = With the imminent upgrade from 5.0 to 5.1 of the now
Multi-Award Winning Control Panel from txtNation, we are left asking the question -
how is the system developed and how is it thought of.

Compelling Experiences
Gen Y users have grown up as "digital natives", surrounded by compelling technology
experiences. Surrounded everywhere, that is, except in business software. It is this
very essence where txtNation hopes CP5 sets the new standard.

The foremost example of this compelling experience is video games. Compare gaming to
what happens at the office - what business software product has loyal users that
will sit for hours on end in front of a screen, endlessly and tirelessly engaged in
what's going on? There's no reason why productivity software can't engender this
kind of loyalty and passion - it simply requires a different approach to software
design, one that appeals to how the brains of today's workers are wired.

txtNation Director, Michael Whelan hired several such designers developers to work
on the recent upgrades to the software. \"The wonderful thing about gaming is the
level if interaction and design. There is always a intuitive approach,\" Whelan says.

With the most recent upgrade of the Client Control Panel, txtNation have added the
following new main features:

Feedback
Director, Michael Whelan knew that in order for his services to work, it would take
a very active approach to making it become a leading product! \"There are parallels
between the gaming community and your customer base. A clients contributions to the
overall service are worthwhile and are often implemented.\"

Design
Well-designed games employ the simplest social exchange. You make a move, and
something else happens. Consider Amazon\'s one-stop checkout process. You click once,
and you\'ve suddenly purchased something. Well Done! \"We\'ve done studies where
one-step checkouts have approximately twice the volume of multi-step checkouts. It\'s
more fun than going through many intermediate steps. It\'s almost obvious that the
more fun a website is, the more people want to hang around that site.\"

Customisation
\"Letting your user have some control over preferences (i.e. being able to
personalize your MySpace page or Google homepage) increases their investment and
creates barriers to exit. The more you let users try to exploit the system, the more
interested they\'ll be in sticking around.\"

When business software becomes easy, intuitive and visual - by the gamer generation
standards rather than those of vendors - we'll see dramatic growth. "A lot of
applications are designed to make things easy. Fun comes from challenge." says
Whelan.

See more of the Control Panel at www.txtnation.com.
Control Panel Brochure available online at:
http://www.txtnation.com/brochures/txtNation_CP5_Guide.pdf

Web Site = http://www.txtnation.com

Contact Details = txtNation
www.txtnation.com
Poseidon House
Waterfront Business Park
Plymouth
PL4 0SJ
T: +44 (0)1752 273490
F: +44 (0)2071 173594